About the project
When Intrepid Literary came to us, founder and editor-in-chief Lauren Taylor Shute was building a growing literary brand: one part publishing imprint, one part editing & writing studio for authors. Across both sides of the business, the message was the same:
Books like yours belong here.
We partnered with Lauren on the big picture brand strategy beneath Intrepid's transformation. This included thorough market research, offer architecture, and in-depth support shaping how the different parts of the business fit together.
This culminated in a brand foundation that can support the business' long-term growth.
Logo & brand identity design
We worked alongside Lauren to develop an elevated, inspiring brand identity that reflected the quality of Intrepid’s authors and the care behind every book.
Our vision was for the brand to feel like running your fingers across a leatherbound volume with gilded edges.
We designed a distinctive logo, brand mark, and visual identity that could extend across Intrepid’s many applications. We also remotely creative-directed the brand photoshoot, helping bring to life the emotional experience of partnering with Intrepid on a book.
Web design & development
We crafted a robust digital home designed to grow alongside Intrepid’s expanding catalog and services. The website needed to feel sophisticated while remaining simple for the team to update, so we built it on Squarespace with a flexible structure and thoughtful integrations.
Like many of our clients, that strategic partnership continues as the brand grows and evolves.
We regularly advise Lauren on offer development, market positioning, audience experience, website architecture, and how new services should fit within the larger Intrepid ecosystem. From shaping the visibility of the publishing imprint to planning new courses and cohorts, we help ensure each new idea feels connected, intentional, and true to the brand.
The result is more than a timeless visual identity and an elegant, user-friendly website.
It is a flexible brand and business foundation, a trusted strategic partnership, and a gilt-edged experience designed to grow with Intrepid’s authors, readers, and ambitions.
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